Senior leaders
who think with AI
transform faster.
Ignite is a bespoke two-day leadership intensive that equips your senior team to use AI fluently, build with it confidently, and lead AI transformation credibly — from the boardroom to the client conversation. Every participant leaves with a personal AI Playbook: a configured working environment, tested prompt library, and a working agent — ready to use on Monday morning.
Awareness without fluency
Most senior leaders understand that AI matters. Few have built the daily habit of thinking with it. The gap between knowing and doing is where competitive advantage is lost.
The conference that fades
Keynotes, panels, and awareness sessions create a short-term spike. Without deliberate practice on real work, skills dissolve within weeks and nothing changes.
Leaders left behind
When senior leaders lack fluency, they cannot lead credibly, cannot set standards for their teams, and cannot advise clients with confidence. The organisation stalls.
AI fluency is not acquired through awareness. It is built through deliberate practice, applied to real work, under expert guidance, with enough time to fail, iterate and improve.
Part One: Thinking with AI
A hands-on skills intensive delivered by Zebrafish. Participants work on real tasks they brought to the room — client meetings, documents, strategic questions. Every session produces a Playbook entry. Advanced participants act as table mentors, pulling the whole cohort forward.
Part Two: AI Strategy & Transformation
Delivered by an Imperial College Business School professor with two decades of research on digital transformation. Frameworks, cases, and structured argument for leading AI transformation conversations at board level — with colleagues and clients.
Hands-on, from the first hour.
Delivered by Zebrafish. Prompt-led throughout. Every section opens with a short framing, then participants work on real tasks they brought to the room — supported by expert facilitators. Advanced participants act as table mentors, raising the whole cohort. Every task produces a Playbook entry.
Six sections across the day: the state of the art, building a working AI environment, context engineering, working at scale with documents and data, building an AI agent, and responsible use.
The strategic landscape.
Delivered by an Imperial College Business School professor with two decades of research on how organisations navigate technological disruption. Part Two shifts gear from hands-on practice to strategic thinking — equipping participants to lead AI transformation conversations at board level, with colleagues and with clients.
Covers the Automation → Augmentation → Agentic framework, the competitive advantage of agentic enterprises, leadership and culture in AI transformation, implementation diagnostics drawn from real cases, and what professional services firms specifically need to get right.
Works with the tools your organisation already uses
Ignite is tool-agnostic. The programme is designed for the major AI platforms — participants work in the environment they will use every day.
Dr. David Lefevre
Inventor of the Zebrafish methodology. Two decades at the intersection of technology and executive education. Founder of the Imperial EdTech Lab. Has worked with dozens of Boards.
Edd Stockwell
15+ years translating emerging technology into practical capability. Former COO at an AI workforce learning platform. Has delivered AI upskilling across private equity, pharma, hospitality, and financial services.
Professor Chris Tucci
20+ years of research on digital transformation strategy. Vice Dean, Imperial College. President Elect, Academy of Management. Co-Founder of IX, Imperial's cross-disciplinary AI centre.
Ready to talk?
Ignite is bespoke. Every programme is designed around your organisation, your cohort, and your strategic context. Get in touch to start the conversation.
davidb@zebrafish.ac →